PICKY, PICKY, PICKY!
by Theresa Cahill
All Rights Reserved
© Copyright 2002
The secret to making money online is… your own determination.
This determination, coupled with the knowledge that very few
people make money online trying to promote more programs and
products then they have the time and money to promote, will
set you apart from the unsuccessful.
The key to making money online is advertising - over and over
and over again.
The old saying, "It takes money to make money!" does apply
online. It doesn’t have to be a lot of money, but being able
to set aside a comfortable amount each week or month - a
reserve for your online advertising needs - is important.
Initially, free methods of advertising start the ball rolling
and then become sort of the "backbone" to your advertising.
But, at some point, you are going to need at least a small
amount of capital for advertising.
Well, simply put, paying gets you better ad placement. Since
online businesses are so abundant, ensuring your website or ad
sticks out is vital. If you can swing solo ads, run them! If
top sponsor ads in ezines falls into your budget, use them.
Many ezines run top, middle, and bottom sponsor ads in
descending price categories, test them. If a paid ezine
classified is all you can afford, do those.
And those free ad opportunities? Are you using them? If not,
why not?! No other form of online advertising offers you
continuous free methods of advertising like your ezine or
If you read your ezines and their ads, you'll recognize the
urls and/or style of some of the submitters of these programs.
They are doing what they know will work - working their chosen
program to its fullest potential.
Does this sound like you? I had a woman call me several times
a while back, all the way from Puerto Rico – an international
phone call. She'd joined an MLM program about 3 weeks prior
and was so frustrated and angry at the lack of her success.
She felt duped, cheated, conned. Even though, of her own
admission, the website assured her that OVER TIME she could
attain her goals.
Three weeks… over time… Hmmmm……
What she wanted to see and tell herself when she was signing
up, versus what was presented at the website, was her undoing.
To believe you can, overnight, become that wealthy or retired
individual is lunacy. Has it worked that way for you working
offline? If so, congratulations! But, reality check(!), most
of us know that even the real world doesn't work that way.
And neither does this wonderful "virtual" world.
Become picky - very, very, very picky!
Two plus years ago, I'd personally joined over 300 different
programs, all types. I was so busy JOINING programs that I
didn't have time to work many of them. Unfortunately, I’d
joined so many I also did not have the time to really
investigate what they were - I was just a joining machine!
When I did stop for a moment and try to promote, I didn’t know
what to choose. So I’d try promoting ALL of them in some way,
shape, or form.
Now, you can see what an idiot I was, right?
Thank goodness for exhaustion and disgust! Reason prevailed! I
looked everything over, realized I had nothing concrete – only
tons of usernames and passwords – and ditched everything.
I now have my own business website, and ezine, and never more
than 2 or 3 programs I tell others about – I don’t even actively
pursue advertising these additional programs. I’m concentrating
my full attention on what I love doing, helping others.
Ask yourself right now, “Is my plate too full?” Then, pat
yourself on the back, realize you’ve reached the apex and it is
decision time! Fish out one or two programs, or start fresh,
and begin working an earnest, time-committed schedule to promote
You can, and will, succeed – by being picky!
About the Author:
Theresa Cahill has just released her new ebook, STEP-BY-STEP:
A guide to basic marketing tools. Learn to setup and use several basic,
yet effective, marketing resources by the end of the book!
Her other websites include:
TheWizWorld MRC Newsletter http://www.thewizworld.com
My Wizard Ads http://www.mywizardads.com