YOU GOTTA WONDER
by Theresa Cahill
All Rights Reserved
© Copyright 2002
Man oh man! You know I'd like to think I'm smarter than the
average bear, but sometimes I amaze myself with my lack of
common sense and good judgment.
You know the emails circulating about helping those poor
souls (tongue in cheek) "hide" their money overseas? You know
the ones I mean, they come addressed to you from the Prime
Minister of This and That country, all desperate to sneak their
cash out of the country before the roof falls in... promising
you the moon if you'll only "help" them.
All scams of course, we all know that, but...
I must get 10 of these a week. I KNOW what they are, even when
they change the subject line - my esp is going ballistic - my
finger hovers over the delete without opening key - and STILL
10 times out of 10, I'll click that little puppy open, just to
You know why I open it? I open it on the remote and totally
unlikely chance that it WILL be someone I know, truly needing
I swear... Now who's kidding who?
Okay, so maybe the "desperate" appeal works - too often. But,
tell me, would YOU be willing to play such a con line over
and over AND hope to walk away with your integrity intake? I
think not. I certainly hope not.
Recently I read and published Sam Knight's latest article
entitled, "What's The Matter People and Why Aren't They Reading
My Ads!" I laughed myself blue in the face, she just writes so
well! And, in my smug little way, I sat there confident that no
one was "getting to me" in such a fashion.
And then, what, just two hours later, I'm clicking open the very
next "Dear Sir or Madam, please help me!" letter.
Unbelievable (shaking head at oneself).
Integrity, truth in advertising, taking the high road, call it
what you want, but you and I both know it is the only true road
The redeeming factor to all this? Study the subject lines in
your own inbox. Figure out what really ticks you off and what
actually prods you to open those emails and use them to your
All the while maintaining a much higher level of professionalism,
To your success!
About the Author:
Theresa Cahill owns and operates My Wizard Ads, affordable
ezine and solo advertising packages http://www.mywizardads.com
Her other websites include the STEP-BY-STEP ebook series at
http://www.step-by-step-guide.com and TheWizWorld MRC Newsletter