WHY IS THAT?
by Theresa Cahill
All Rights Reserved
C Copyright 2002


Last night the news reported the third day in a row of
slipping stock prices - no surprise there. Ever since
we bought stock, the price has fallen and fallen and
fallen. We have the same luck with buying houses!

However, the reporter also told us that AOL (Time
Warner) had a 15% slip in their stock price, based on
AOL's prediction that their advertising revenue will
fall 50% next year.

Why is that?

Well I'm sure the folks at AOL might disagree with me,
but my first thought was perhaps they had priced
themselves out of the market?

The other day an advertiser called and his first
question to me was, "Why so cheap?" He was asking
about our Oh So Easy Solo (OSE, formally Sweepstakes 
Solo) group prices.

My reply to him was simple. You just cannot afford
to price yourself out of the ballgame - pure and
simple fact.

Sure there may be "big guns" out there with tons of
money to burn, but let's face it the majority of those
doing the advertising are just like you and me - with
limited cash flow for advertising online.

We can't afford not to advertise, that's also fact, but
no one is going to pay ridiculously high prices, they
just don't need to... competition is everywhere,
especially on the internet.

Whatever you are selling online, just be sure to review
your own pricing from time to time. Too high? Too low? 
Adjust when needed, just be very careful not to price 
yourself out of the game :)

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About the Author:
Theresa Cahill has more than 12 years marketing experience
and is the owner of My Wizard Ads ezine advertising
service http://www.mywizardads.com and editor/publisher
of TheWizWorld MRC Newsletter http://www.thewizworld.com
Check out her step-by-step guide to basic marketing tools
at http://www.step-by-step-guide.com and feel free to email 
her at mailto:mywizard@cascadeaccess.com