HOW TO SURVIVE MARKETING QUICKSAND
by Theresa Cahill 
Copyright 2003 
All Rights Reserved


Have you had this experience?

You join a program and everything starts out so
well.

You're convinced you've found what you've been
looking for online. The upline, all the way to
the owner, seems to know what's up and what the
next step will be.

You're happy.

Then... everything changes.

In my five plus years of online marketing, I've 
seen this happen over and over and over.

From affiliate programs to advertising co-ops,
it seems that some individuals lean toward
a latent tendency of self-destruction.


HERE'S THE SCENARIO:

You sign up and start putting all of your
energy into building your share of any
particular program. You are working HARD
at it, and the owner of the company is
so supportive and encouraging and helpful.

Then, you begin to notice a few odd things.
Emails, or maybe even phone calls, where that
person just doesn't sound quite right. You
can't put your finger on it, but your internal
alarm is definitely trying to tell you
something.

You move onward. The emails get stranger
and stranger. This once reasonable person
begins to sound alarmingly like he or she
is slipping a gasket. You begin to worry,
not just for yourself, but because you may 
have also convinced your close friends and 
associates that this was the right program,
too.

A bit more time goes by, you've been praying
for a miracle, but...

Now the alarms are ringing loud enough to
wake those in neighboring countries. The 
emails and postings and/or phone calls 
definitely sound like this person has 
jumped off the deep end.

Meglomania has struck and you're being
sucked down in the quicksand!

I don't know why this happens. I do know,
from various program participation, that 
it does. The old saying, "Power corrupts" 
has struck again.

I've witnessed normal people like you and
me change virtually overnight. A tiny bit
of success with their program and WHAM!
They become a "legend in their own mind!"


BETWEEN A ROCK AND A HARD SPOT:

You know it's not you, but you also know
you've been backing the wrong horse.

Now you're in a moral dilemna not of your
own making. You need out, and out fast,
and you need to inform others of your
decision, but how?

My advice? First, don't be embarassed or 
afraid! It happens. It happens a lot more 
often then you may be aware of... 

But, no matter what, never resort to name 
calling. Never threaten. Never mislead. 
Never lie!

Just calmly and clearly contact those you
must, if you must, and state your decision 
to leave that program.

This is the best way. Always keep your own
personal integrity intact. Remember we all
make mistakes. It's much better to 'fess
up and begin damage control than to let
others, who may or may not be aware of the
situation, continue their own downward
spiral.


STRANGE THINGS HAPPEN TO GOOD PEOPLE

I believe there is a reason for everything.
I also know that that reason is not always
clear to us in the moment.

But...

The universe watches. How you handle this
type of situation now, handled well or
handled poorly, will come back to you... 
tenfold :)


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ABOUT THE AUTHOR:

Theresa Cahill owner of 
http://www.mywizardads.com
and http://www.quickneasyads.com 
cordinally invites your
opinion and feedback to this article.
mailto:comments@mywizardads.com?subject=Article54