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by Theresa Cahill
Copyright 2004 - All Rights Reserved

Target your traffic. Sounds easy doesn't it? Well, think again.

Just as your text ads and solo advertising must be written from the other guy's point of view, your selection of targeted traffic needs this very same attention.

Let's say you've joined a program where the thrust of the website is marketing tools. You may or may not have joined because of those tools, but the $100 commission per sale sure caught your eye.

You sign up and then go looking for targeted traffic.

Your first choice, since you're looking to make money, is "Income Opportunities." What's wrong with that you ask? Nothing, for starters, but are you going to leave it at that?

My question is... What's inside? What incentive does that person have for joining? What about going after the traffic in the places where people needing the products and services reside? What about...

Whoa, let me slow down. The fastest and easiest way I can make my point is by illustration. So... let's pretend:

You own a website catering to children. You decide now is the time to target your market. You head for targeted website visitors. You select, to begin with, Children's Products.

A good start... but is that it? No!

You could also target:

  • Babies
  • Clothes
  • Crafts & Craft Making
  • Costumes & Uniforms
  • Family
  • Gifts
  • Kids Activities, and
  • Shopping

    to name a few.

    But WHY you ask when it's obvious that you sell "Children's Products?"

    The answer is very simple. Your AUDIENCE is the moms and dads of the world, the grandmothers and grandfathers, aunts and uncles, cousins, neighbors, godparents, etc.

    And what are THEY searching for when they go online? I'm fairly sure they are also typing in "family gifts," "crafts for children," "baby clothes," etc.

    Targeted website traffic points heavily trafficked expired domain names in YOUR direction. IF you choose wisely and choose a broad-range of possibilities, your stream of traffic can be endless.

    Imagine, someone at some time went to a lot of trouble to get their domain into the search engines, get listed, get traffic rolling and then, for whatever reason, let it slip through their fingers.

    With the right targeted website traffic service, these traffic-rich sites can be redirected to point to YOUR website. You gain all the benefits of someone else's hard work.

    So, just imagine the possibilities! Stop thinking from a "What can I get out of it" perspective to a "Where are they hanging out?" point of view.

    The list of possibilities is endless when it comes to traffic.

    Stretch your imagination! Come on... you can do it!


    Theresa Cahill is the owner of My Wizard Ads, a true one-stop spot for your online advertising needs.