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by Theresa Cahill
Copyright 2006 - All Rights Reserved
This morning my father asked me, "Do people really
call you?" and "Why would they call you?"
First, you need to know what I do online, and that is I
help connect advertisers with the right advertising choices.
However, he just seemed sort of amazed that someone
would pick up the phone to discuss advertising online.
For my part, I can think of several very good reasons
why you would – and more importantly should – make
Both new marketers and veteran marketers alike have
very good reasons for calling any service first. In order
of my personal importance, I would list them as:
1. Where should I start?
2. What should I do to get the most bang from my advertising dollar?
3. What are the benefits to advertising online?
4. Are you a real person or am I throwing
my money down the toilet?
I'm sure there are more reasons for calling, but this makes a good starting point.
WHERE SHOULD I START?
If you've never advertised online or have had disappointments
advertising online, my suggestion is to always start "small."
Funny enough, starting "small" is a very strong way to begin.
Lots of people who do call, call about solo advertising when,
in fact, they aren't really ready to take that plunge yet
(unless you're advertising a great affiliate program with an
exceptional solo ad already written for you in your back
Classified ads are a great place to begin. Inexpensive, if you
shop around, they give you an edge in multiple ways. By
limiting your spending, and getting a good "run for your money,"
classifieds allow you to take your time to test and tweak your
message. Through a co-op, sent to a selection or two of ezines
at a time, for the right price, you can afford to spend these
slight amounts of money to develop your award-winning
In addition, more often than not, ezine publishers now archive
their issues online. This means after your initial showing in xyz
issue, your ad is also archived on their website. Weeks, months,
sometimes for years!
HOW TO GET THE BIGGEST BANG FOR THE LEAST AMOUNT?
Take the information in the above section, and combine it
with real traffic (visitors not hits), and you've got yourself
a winner. This can be done for very little and has a good
30 day run for your money.
Some people like to read ads. Some people really want to see
the website. Some do both. By combining your text and visuals,
you've accomplished it all.
BENEFITS OF ADVERTISING
This one is pretty basic. If you're marketing online, you've got
to advertise - simple. No visitors, no potential customers. You
cannot sign up for something or develop something and not tell
anyone - not if you hope to make even a tiny living online.
ARE YOU A REAL PERSON
Ah! Now we've reached my most favorite reason for picking up
Are you for real? This should be the uppermost question in your
mind when you're heading toward the "pull out the wallet and
buy" aspect to anything online.
We know when we enter the doors of Walmart that Walmart
exists. Buying online gives us no such guarantee. However,
there are basic things to look for and do prior to spending.
Check the website. Look for addresses, phone numbers, copyright
dates (to some extent), ways to get in touch other than just
an email address.
Check out the domain using any lookup service - it's free.
My personal favorite is www.betterwhois.com. With luck, and
assuming the owner of the site hasn't made the information
"private" (a very popular thing to do nowadays), you'll glean
lots of information from taking those three seconds to check
into any particular company.
Then - if you're still in doubt - pick up the phone AFTER checking
the website for the location of that company.
On the east coast of the U.S.? Calling the west coast? Subtract
three hours. World clocks abound on the net to give you the
precise time it is anywhere in the world.
Also, do keep in mind that, like you, many businesses online
are run by individuals. While their email is available 24/7, they'd
probably appreciate not getting a phone call at 2 a.m. (again
use those world clocks).
I just love the convenience being online provides - from banking,
to purchases, to starting up a business. It can't be beat! But
doing your homework - first - is always the best place to begin.
ABOUT THE AUTHOR:
Theresa Cahill is the owner of
My Wizard Ads. Her job is to make your online advertising
experience as effective and effortless as possible!