Recently I went trolling through my own article archives. It had been a while, and for once, I had a bit of time on my hands I could either spend doing nothing (gasp), playing over at pogo.com, or searching for material to make a truly helpful post on this new blog. I opted for the [...]
Archive for March, 2009
Choosing The Solo Ad For Ezine Advertising
March 11th, 2009
3 Comments
I often marvel how seemingly on a whim, program owners recommend to their (often newbie) marketers to choose solo ads. Some may call them “standalone ads,” but in my industry we call them solos. The trouble lies in that the newbie (and often the veteran) marketer hasn’t a clue how to write a compelling ad [...]
