I often marvel how seemingly on a whim, program owners recommend to their (often newbie) marketers to choose solo ads. Some may call them “standalone ads,” but in my industry we call them solos.
The trouble lies in that the newbie (and often the veteran) marketer hasn’t a clue how to write a compelling ad in the first place. They try to cram everything into a small space, leaving no room for the reader’s imagination and nullifying the sole purpose to advertising… to get the click to the website. Your website is your salesperson – the website should be geared strongly enough to close the sale for you.
Allow me, at this point, to digress just a bit and start with, the problem lies in that the program selections of some aren’t worth the time or trouble TO advertise.
In a heedless rush to “make that instant money online” people do tend to choose that which is not good for them. For money making downline, up 1, list needing programs, too often the new marketer has no list, no practice at writing, and no understanding that regardless of what that fancy page tells you, you are not going to get rich overnight.
Okay maybe, just maybe 1% of you might, but for the vast majority the slog is about to begin.
Which means you need training. You need to develop your writing skills. You need to understand what belongs in your ad and what doesn’t. And I do have just the resource for you.
On any solo page (and here’s a place to start), on the My Wizard Ads website, at the very top of the page I post an entirely free resource that teaches anyone willing to commit 25 minutes of their time, the way to learn how to write effective advertisements.
These 8 tapes, each about 2-3 minutes long, are designed to teach you the art of solo ad writing. And, with just a bit of imagination, you can take these same principles and apply them to a regular “classified” ezine ad.
I have much, much more to say, but let’s just start with that most basic of free resources talked about above. Teaching yourself will not only save you headaches, but also safeguard your wallet.
Please DO take the time to head on over to how to write an effective solo ad.
Til next time!
Tags: advertising, advertising, affiliate, affiliate marketing, article writing, blog, due diligence, education, effective advertisements, Ezine, ezine ad, ezine advertising, ezine advertising, headache, how to, resource, sales, solo ad, solo ad, solo ads, teacher, writer, writers resources, Writing
4 users responded in this post
Good post, Theresa. Unfortunately there are very few publishers willing to educate the advertisers and too many “money makers” teaching the newbies how easy is to make money doing nothing but copying like a robot a poorly written ad from the members area.
A recent example? You know it very well: [removed by editor] money making websites. Tons of copycats directed to our websites. The funniest person was a guy from Ohio who placed an order for a solo ad that had no subject line but one single line: a link. When I kindly asked him to submit a real advert, I was puzzled by the reply I got, “What is an advert?” Funny but in the same time SAD.
Adrian Jock´s last blog ..
Hi Adrian – there are just tons and tons of very new individuals exploring the world of making money online (especially in these economic times). I make a point to be as helpful as possible (I’ve even turned people away when they really are not ready). Rather run a business well and do it right. I’ve seen too many people get scammed, so when it comes to their advertising, setting up trust and a personal commitment to help is my number 1 priority.
Thanks for the visit!
Hi friend.. Interesting post.. Nice blog work.. keep it up.. will drop by your site often.. Do find time to visit my blog and post your comments. Have a great day. Cheers!
ocean´s last blog ..
now in my rss reader
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