Too Personal? That Just Might Be Your Problem

According to studies run by the folks over at Getresponse (an autoresponder I use myself), sending personalized emails has its up side and its down side.

They analyzed over 53,000 of their own messages sent out to their massive list over a three month time period (September to December 2009). Evidence appeared to suggest – at first glance – that personalizing the subject line was the way to go.

However, upon further inspection (really digging down into their tracking) they discovered what most internet marketers would call “alarming” information.

While it’s true that seeing your name in an email message most likely catches your attention, I’d recommend reading their blog post: Do Personalized Subject Lines Improve Campaign Results?

Don’t jump to conclusions without reading what they have to say first. But don’t be pig-headed and not read thinking you already know the answer.

There’s a lot more information in that post. Smart marketers arm themselves with as much information as possible!

All the best,
Theresa

P.S. Don’t forget that over-paying for information is not the brightest move on your part. I have a wealth of internet marketing knowledge over at the main web site. And you’ll never pay more than $20 (tops). In fact, 99% is offered for well under $10.

This is the SAME information, if not BETTER, than what you’re paying $50 and up ($100s?) for – plus there’s always a Dimesale Weekend special each week. For pennies on the dollar.

P.S.S. BTW, I’m going to take a lot of the advice myself offered in that post and see what happens. Even after 10+ years online, never assume you know it all