Ah Spring How It Upsets Your Marketing Balance

After 10 years online, and watching similar reactions each year, I’d like to give everyone who is serious about this “money making online” thing some words of advice:

1. Now is not the time to relax

Too often with the advent of spring and summer, business builders let down their guard, getting distracted by the wonderful return to better (for the most part) weather conditions. This doesn’t mean you need to spend hours in front of your computer, quite the contrary. What is does mean is that you need to make sure you have advertisements and marketing constantly featured online doing its work for you.

2. Reflection time

Ask yourself if you’re trying to accomplish too much. Have you taken on too many opportunities and not enabling yourself – or your budget – to do justice to anything? If so, along with house spring cleaning, consider “spring cleaning” your ideas on what is promote-able and what is not worth your time, effort, and money.

Taking on more than one or two projects is beyond the realm for most marketers. Honing your skills and choosing one (two tops) opportunity and giving that your all brings greater returns over the course of time.

3. Consider becoming “an expert”

Yes, blogging is fun and easy. However, ezine publishers have it head and shoulders above the average blogger. Why? Because most bloggers never bother to build that all important list of contacts. Relying solely upon RSS subscriptions to “anonymous” readers, with no additional ways to make contact when you really need to narrow in specifically to that list, results in losses in a big way. If you cannot specifically contact those who have shown interest, any time of the day or night (without over doing it) means you’re missing out on the best, single factor to building a successful business online.

Adding a newsletter (ezine) to your repertoire really makes a difference. In addition, you can easily apply to co-ops (like My Wizard Ads) and receive new readers, in return for running a classified ads section in said ezine.

Everyone knows lots about something. While you may not be an internet marketing guru, you do have talents and interests. Talents and interests that millions of others also share. So consider carefully about investing your time into building an ezine, and a readership, to add that all important list-building to your marketing.

In Summary:

I, too, am guilty of taking on multiple tasks. I, too, find myself working all hours of the day and night. However, over the course of a decade plus online, I’ve found “my niche” and stick with it.

Don’t try turning yourself into something you cannot possibly be – play to your strengths. And, in the meantime, don’t forget to investigate how you can get 60 Days of Continuous Advertising all set up for you. Take advantage of this way to enjoy the change in seasons, and still accomplish your goals online :)

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4 Responses to “Ah Spring How It Upsets Your Marketing Balance”

  1. Smokey and I says:

    Theresa
    Yea I can feel the urge. Nice here kansas. What I have done for 35 plus years has not delievered what I want so far so I don’t expect it to this summer either. By fall doing the right steps I can change my life. We all can.
    Thanks for the reminder.
    Smokey and I in no pain!
    .-= Smokey and I´s last blog ..Maintenance of Electric Car…hot engine =-.

  2. Smokey and I says:

    Theresa
    Thanks for the plug to
    Smoke
    .-= Smokey and I´s last blog ..Maintenance of Electric Car…hot engine =-.

  3. Anybody who works online will find your advice helpful, Theresa … thank you!
    Sincerely,
    Terry

    “Magic happens when you give with an open heart” ~Terry Gorley~

    • Theresa Cahill says:

      Hi Theresa! This is the greatest way to start my day, thank you very much!

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