The first thing I’d like you to note about the video below is that it is not my video, but it does belong to someone I admire and respect. Like me, Lisa has been online doing business for over 10 years. Also, like me, she tells it like it is – not like you’d like it to be – I’ve even “featured” her in another writeup on this blog.
The second item I’d like to call to your attention is the DATE of this video. February 2009. And yet, to this very second, it still applies. In fact, it applies even more now then it did over a year ago when Lisa made it.
I receive numerous emails daily and talk with individuals daily. Almost every person wants to know the “magic formula” for instantly making money online. Let’s dispel that mythic right now… there is no magic formula. There is, however, information in the video below that MIGHT put you on the right path – if you’re not afraid of a lot of hard, non-stop work.
The other folks I speak and email with are clear headed in their approach to being online. Starting with the most basics of basics, learning how to put a website together (or start a blog), they understand the value of owning one’s own piece of real estate online. Most, but not all, also understand the concept of never copy-catting another person’s information, but making their own space, providing their own personal expertise, giving their visitors the opportunity to see them for who they really are – and what they really value.
It is very easy to follow the party line, so to speak, and just opt to use replicated websites. Affiliate programs pride themselves on “making it easy for you”, and many, in the process, do you a grave disservice.
By trying to take the easy route to riches (and there is no such animal), you forget that there are variables in that equation that are going to count against you.
o Duplicate content – most search engines recognize the original, not the carbon-copies, so if you cannot change things up and make that web site your own, you’re going to run into problems.
o Your competition is the very affiliates promoting the same thing you are – you opted for a web site, or splash page, or landing page, or whatever because that’s what they gave you. And so did potentially 100s if not 1000s of others. Hence, the do-loop back to the original problem of “duplicate content”.
Personally, the program owner or owners love you because, no matter what you do or where you go, you’re making links for them, not yourself. Every second, minute, hour, day, week, month, and year you spend promoting someone else’s linking means lots of free publicity for them, and lots of time, money, and effort on your part building very little for yourself.
Lisa’s video, even she will admit, is pure common sense. And, it’s common sense that most people need to hear. Yes, fast forwarding to past the middle of 2010, what she has to say is worth your nine minutes to listen to – because if you can’t pause what you’re doing for nine short minutes, then it’s time to question “What am I doing online?”.
The article Lisa refers to can be found at No Money Blogging at Copyblogger.
The message is a simple one… Doing business online takes work, thought, and a business plan. It’s as simple, and as complex, as that…
For those who take the above information to heart, and are willing to work, work, work, I can help make your transition to online blogging easy and painless. Making your own spot on the web should be your #1 priority.