According to studies run by the folks over at Getresponse (an autoresponder I use myself), sending personalized emails has its up side and its down side.
They analyzed over 53,000 of their own messages sent out to their massive list over a three month time period (September to December 2009). Evidence appeared to suggest – at first glance – that personalizing the subject line was the way to go.
However, upon further inspection (really digging down into their tracking) they discovered what most internet marketers would call “alarming” information.
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