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WOULD YOU EAT WITH YOUR FEET?by
Theresa Cahill
All Rights Reserved
© Copyright 2002
Sitting here at the computer running through our email, the
thought came into my head, "Would you eat with your feet?"
Now, you've got to be wondering what the heck does this have to
do with anything online? The answer is simple: Net Etiquette.
Okay, no one wants a lecture on how to behave, online or
offline, and this really isn't about reprimanding. This is
about informing.
As the editor of a successful ezine, and now owner of an
equally successful ezine ad submittal service, the one common
complaint heard is a person subscribing to an ezine, seeing
their ad run, then unsubscribing - sometimes all on the very
same day! And, sad to say, we've even seen a few publishers do
the same.
Hate to tell you, but as far as the majority of online
marketers, affiliates, and surfing people in general go - this
is considered rude.
We subscribe to over 100 ezines and receive most of them on a
daily basis. Do you think our ad appears in each and every
issue, every time? Of course not. Yet, because of the
dedication and hard work - coupled with the vast amounts of
information gained by reading - we remain loyal subscribers.
More than 90% of successful marketing, in my mind and the minds
of others, is based on establishing an ongoing relationship
with publishers "in the know."
These hard-working, underpaid, dedicated people are a WEALTH of
information! Totally friendly, all you need do is establish a
working relationship and they will bend over backward helping
you out.
From experience, there is nothing greater than receiving a
"thank you" in the inbox! Not that I'm after thank you's, I'm
not. But totally unsolicited emails from net people looking for
assistance or just taking the time to praise can lift your
spirits higher and makes everything worthwhile.
So, keep your subscription. Before you pull the plug consider
"What if?" What if everyone who joined that wonderful program
you're sweating and straining to advertise signed up and then
immediately cancelled? All your hard work down the drain.
Hey, people will unsubscribe. Most for very valid reasons. BUT,
if you're a user, that IS the reputation you'll establish.
Publishers are not stupid. Give credit where credit is due and
stick around.
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About the Author:
A two decade veteran of marketing, Theresa
Cahill co-owns Molten Marketing http://www.molten-marketing.com and
owns and operates My Wizard Ads, your one-stop spot for
ezine advertising, solo ads, banners and more. Stop by
anytime! http://www.mywizardads.com
For a Preformatted Text Version Click
Here
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promise or guarantee of earnings. Earning potential is entirely dependent on the person using the information
included to this page, the ideas and the techniques.
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the service you order.
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