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1608 Words Worth Reading If You Want To Make
Money OnlineWouldn't it be wonderful if all
you had to do was place ads online and the money would
come pouring in. Yes, the dream of many - we could almost
state everyone - but (there is always a but), it will not
happen. It is time for that much needed reality check.
By approaching the internet and all it has to
offer with not only the right attitude, but the right
tools, you dramatically increase your odds.
Money making is still not a given, but at least you are
armed and ready to take on cyberspace.
First and foremost, not everyone coming to the internet
is going to succeed. That's not just an opinion, there
is pure science backing this up. Like offline business, small
businesses online fail - a whopping 98% of them go under in
much less than a year.
At this point you are either totally disheartened, or boosting
your own moral by declaring, "That won't be me!"
Good for you. Just keep in mind that winners always bring
something extra to the table. Here are a few examples and
strategies (read even if you have read it before -
because if you do not read, there's your
problem):
A Business Plan:
You cannot just throw money around, joining this program or
that one, because the person with the glitzy sales letter
states that you cannot fail, that making money is a given -
it's not.
There are approximately four categories of people,
those that:
1. Join anything that sounds easy
2. Are too desperate to really do the right thing
3. Cannot pick a winner to save their life
4. Understand business is business, join, and have a plan.
The first three categories include people who either have, or
will soon have, hard feelings about the internet as a
source of income. I call them "jumpers." Jumpers, well jump.
They never stick to anything long enough to reap any benefits
from it. When instant wealth doesn't come pouring in, they
quit. And then they go on to the next "biggest loser."
These individuals also have a horrible time discerning
a real program from a bogus scam. They appear to be
magnets for the wrong thing. I believe one of the reasons this
happens is they just do not look around enough. With literally
billions of pages to choose from on the internet, they see one
thing with outrageous promises, think "this will be easy" and
spend money.
The flip side to that is they see something, somehow convince
themselves that "new" really means new, without a shred of
investigation and think they are getting in "at the top." Truth
be told? With a decent enough program, hundreds if not
thousands are already involved, have been for quite a while and
you, sorry, are not the first. Now you have the affiliates
within the program to go up against, too. Most likely, they are
also just taking the easy route and using whatever ads the
program owner may supply (some don't). Instead
of writing something new and
unique, perhaps "cloaking" their url using
tinyurl.com, they just (once again) take the easiest way
- which can prove to be not only pointless but expensive.
You must have imagination to market effectively online.
Foolish to the extreme. These individuals have great hopes,
outlandish expectations, and absolutely no plan to follow. They
are relying on dumb luck. Unfortunately dumb luck can get very
expensive, and frustrating, and downright scary.
Imagine for a moment that whatever it is you
have currently chosen to do online was a brick and mortar
business. Unless you are swimming in liquid assets, you most
likely would need a small business loan to get up and running.
Imagine next showing up at the bank to ask for that loan
without any plan. No profit and loss, no asset sheet, no
business strategy whatsoever. Think you'll get that loan?
The same thing translates itself to the web. You need a plan.
One of those sit down at the kitchen table and work out your
short, medium, and long term goals, including the "hows" of how
you expect to achieve those goals.
The "hows" demonstrate the research you have already expended;
your willingness to thoroughly do your job (run your business)
properly. With the internet at your fingertips, it is research
time. You must know what your options are for promoting. You
must know what is a fad method, and what are "tried and true"
longevity building business techniques.
In addition, you must understand your strengths and your own
weaknesses. You must be willing - and financially able - to
delegate responsibilities (read marketing) when your own
weaknesses reveal you need help.
The Ability To Pick The Good From The
Bad And The Ugly:
One of the most shocking things online are the glitzy splash
page ads or the long, boring "here's my story" sales page that
promises the moon in exchange for your hard-earned dollars.
Some aren't even glitzy, they are plain, simple, and often
ugly. Yet, each is crafted in such a way to ensure that a huge
percentage of those visiting do not leave without paying.
It would be fair to state that approximately 1% of the programs
you come across are worth the money, time, and effort. The
other 99% are profitable solely for the person or persons who
put them together. Hey, they are making money online, right?
Yes, yours. And, frankly, you cannot fault them for that.
However, you can blame yourself for not reading - not reading
between the lines - not researching, and not looking for the
fine print.
Websites, sales tools, products or services, and tons of "free"
bonuses await you with almost every single money making program
out there. But do you know why? It is because they must, under
law, have something to offer in the back office. If not they
are just glorified schemes and methods for passing money
around. To get merchant status, you must have a product or
something behind the 'greenroots pass money' stage. Read
carefully. Most people get all jazzed up when they read the
compensation plan, yet never bother to check are the products
old, does the service work, or even perform a simple
BetterWhoIs.com lookup of the domain and its owner.
Then to cap it all off, and you are reading their page
carefully, correct?... Do any of them promise what you
must have to succeed... traffic?
How many times have you seen the phrase, "all you have to do"
followed by "is tell your friends" or "all you have to do is
get people to your own web site that we so kindly provide you"
and you will be rolling in the dough in no time.
Traffic - no that
"guaranteed traffic" stuff is not
real human visitors - is the #1 hardest
thing to accomplish online. Of course they aren't going to
guarantee that... so have your thinking cap on and -
eventually - your wallet ready, because you are going to
need to advertise.
Where Ezine Advertising Enters The
Picture:
Whether you have a list of individuals to contact or not,
reaching out to large quantities of strangers can best be done
using the time-tested ezine ad. Ezine advertising co-operatives
exist to cut down on your hunt-and-peck, hit or miss method of
locating places that will allow you to advertise.
The reason so many marketers choose ezines as
a starting point is because of that all-important email list
factor. Publishers within a co-op in essence exchange your name
and email added to their list for space in their ezine,
newsletter, classified edition or posted on their ad board on
their website.
The basic ezine ad (typically
3-6 lines long) is a very good place to start. Shopping
around, and making sure the ezines listed actually exist,
means hitting 100s of 1000s or even millions with
permission-based advertising. This is not your shoot spam
all over and hope something sticks. Readers, just like
you, opt in to most ezines. They request information. And
your ad should be listed.
Many program owners tell their new enrollees to hunt out solo
ads for advertising. For veteran writers, yes this is a great
idea assuming you are writing fresh material and remember to
reference the potential of cloaking the link (see above) should
the program have been around for a while.
However, solos are one-shot deals. Emails in people's already
crowded inbox. You need to have imagination and, better yet,
solo ad writing
training, to know how to write that solo
that is going to pull.
Starting small is not a bad thing. Hence the
insistence to try your hand at writing quick, grab them, get
them to click ezine classified ads. This type of advertising
also has the added benefit of potentially being archived in
back issues on publishers websites. Many publishers have such
archives and readers do dig deeper looking for more
information. Voila! there's your ad - long after you thought it
was all over and done.
Short Bursts to Take With You From
Reading This Article:
o Shop around and do your homework first - everything online is
meant to sound grand and promising; much is rehashed and old.
o Have a plan and a budget because you will run out of free
ways to do things and need to supplement with paid advertising.
o Stick with tried and true methods. Ezine advertising, YouTube
videos, article writing, and blogging are mainstay, solid
methods for long-term gains online.
o Work smart not hard, don't be gullible, and remember less
than 1% (far less) are instant, overnight successes.
Imagination, work, patience, and persistence are requirements
to making money online.
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ABOUT THE AUTHOR
Theresa Cahill
© 2009 - All Rights Reserved
Theresa Cahill has been successfully doing business as the
owner of My Wizard Ads since October 2001. Her website is
chalked full of information you need to know to use
ezine
advertising wisely and effectively. Visit
My Wizard
Ads today.
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Henderson, Nevada 89014
(702) 436-0144
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There is NO GUARANTEE that you will earn any money using these techniques and ideas or software provided with this
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promise or guarantee of earnings. Earning potential is entirely dependent on the person using the information
included to this page, the ideas and the techniques.
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